Exploring Menswear: Chapter 7 – New Briton

New and exciting visual languages are made through reflection on and challenges to cultural heritage.

Basically talking about pastiche, the mixture of cultures and the influence of all of the previous dandy’s.  The New Briton is a summation of all the typologies addressed in Cicolini’s book because it draws on many of the same references, but it is also a unique strand in its own right as it so deliberately seeks to challenge fixed understandings of what it means to be British in the Twentieth Century. That said, the New Briton’s exploration extends beyond Britains borders and reaching other cultures through the use of technology, immigration and cheap travel.

Andreas Kronthaler design director at VWestwood

Mehbs Yaquib designer Sketch

Stephen Jones milliner


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